Nice!

Remember a cartoon-like depiction of an ideal and smiling world.

The Nice! concept taps into your childhood to create packaging ideas loaded with humour and heart-warming sentiments. Playful and irreverent jollity create a sense of warmth, leaving a smile on your face.

The 3 directions within the Nice! concept include the devlopment of the N-Man & Indigo Jones chracrcters – the later a character that ‘hijacks’ the denim brand. Identikit invites you to personalise and disguise your denim.

» Invincible
» Future Imperfect