Remember a cartoon-like depiction of an ideal and smiling world.
The Nice! concept taps into your childhood to create packaging ideas loaded with humour and heart-warming
sentiments. Playful and irreverent jollity create a sense of warmth, leaving a smile on your face.
The 3 directions within the Nice! concept include the devlopment of the N-Man & Indigo Jones chracrcters – the later a character that ‘hijacks’ the denim brand. Identikit invites you to personalise and disguise your denim.
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