SABA, with over 60 retail outlets, has been on the Australian
fashion scene since 1965. Spring were commissioned to create
a brand extension for the new SABA denim offer.
The desire to incorporate the existing SABA marque became
the driving force for the resulting design which is in-store
from August 2009.
“Spring understood our customer and we now have
an elegant denim brand that will define our denim business”.
Martin Jomoa
SABA Buying manager
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