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SABA, with over 60 retail outlets, has been on the Australian fashion scene since 1965. Spring were commissioned to create a brand extension for the new SABA denim offer.

The desire to incorporate the existing SABA marque became the driving force for the resulting design which is in-store from August 2009.

“Spring understood our customer and we now have an elegant denim brand that will define our denim business”.

Martin Jomoa
SABA Buying manager

» More denim branding
Denim mood boards & working methodology
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