Spring worked with Tommy Hilfiger Europe to develop marketing literature that communicated the spirit of 'THD' - Hilfiger's premium vintage denim collection.
This distinctive retro handwriting fused 50s and 70s printed ephemera to evoke a nostalgic and playful vision for the collection.
Product information appear as baseball cards, while the story of Hilfiger's rise to fame is depicted through postcards. Other qualities of the collection, such as fabrics and finishes, are communicated with authentic adverts and photography.
The booklet is given to discerning customers with every product purchase.
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