The Middle East Association is the UK's premier organisation for promoting trade and relations within the Arab world. Spring were commissioned to create a new corporate identity that had relevance and meaning for its members.
The dissemination of knowledge, trade, networking and the Middle East were all themes we explored. We researched the origins of middle eastern trade and discovered that the ancient Phoenicians traded the colour purple (derived from the crushing of marine molluscs) with the Romans. This purple became the MEA's new corporate colour.
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