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Smirnoff Experience produce and host electronic music events around the world. The identity we created needed to work in a range of applications across 36 territories.

The collaboration between Spring, Karoshi and Smirnoff Experience meant that the resulting design was as much a refinement of the Smirnoff Experience brand values as it was an evolution of the previous identity.

"It was a breath of fresh air to work with Spring; they understood our brief and executed brilliantly against it".

Smirnoff brand team

Concept mood boards

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Smirnoff Experience – global identity
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