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Spring was commissioned by Nigel Lythgoe and Ken Warwick (Executive
producers of American Idol) to create the brand for their Californian vineyard Villa San-Juliette.

Our brief was to create a brand that had impact and a distinctive personality, and of course represent Nigel and Ken’s dream of owning a vineyard in California.

The brand consists of three components – the logotype, the Fat Monk character and the VSJ stamp which are all featured here. These elements work together in a variety of ways depending on the application, the most notable of course being the wine labels themselves.

» The wine labels

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Identity and brand assets
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