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Spring was asked to develop a simple piece of direct mail to promote the game. This involved deciding how to explain the game’s complexity and communicate the idea that the process of developing shared visions for neighbourhoods is an enjoyable and rewarding experience.
 
“Spring provided us with unique solution by pushing the Building Futures brand. The response to the game has been excellent and we are extremely happy with the whole package”.

Tamsie Thomson
RIBA
Direct mail
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Direct Mail for The Building Futures Game
 
       
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