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Spring was commissioned to look at the brand application for every aspect of the women's denim product.

The new brand treatment needed to address the consumer profile – women age 25 to 35, conscious of body shape so more conservative than regular Tommy customers. Subtle and sexy were the key required 'call outs'.

This page features leather patch, inside label, belt loops, pocket stitch, Enamel buttons, rivets and pocket lining. The back pocket stitch (main image) is derived from the Tommy Hilfiger signature and needed to work in a multitude of finishes.

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Hilfiger Denim womenswear - branded elements
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