Spring were commissioned to look at every aspect of the women's denim range, from pocket details, belt loops, buttons, rivets and trims.
The new branding needed to address the consumer profile - women between the age of 25 and 35, conscious of body shape so more conservative than regular Tommy customers. The new branding needed to be more subtle and more 'sexy'.
The back pocket stitch (main image) is derived from the Tommy Hilfiger signature and needed to work in a multitude of ways.
This page features leather patch, inside label, belt loops, pocket stitch (left & right - 2 variations) Enamel buttons, rivets and pocket lining.
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Hilfiger Denim womenswear - branded elements |
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