Promotion of The Victoria was crucial to enable
pre-letting of the retail spaces available.
Over an 18 month period Spring designed agent's brochures,
and a series of display stands that detailed the opportunities
available. Exclusive invitation only events were also held
to tempt retailers to commit to the centre before it was
finished.
The mix of CGI, stock imagery and photography really gave
potential tenants a way to imagine themselves as part of
scheme. The initial seagull design was inspired by the notion
that Southend will now have a new town square and The Victoria
is indeed ‘the place to meet'.
» More property work |
 |
|
