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Promotion of The Victoria was crucial to enable pre-letting of the retail spaces available.

Over an 18 month period Spring designed agent's brochures, and a series of display stands that detailed the opportunities available. Exclusive invitation only events were also held to tempt retailers to commit to the centre before it was finished.

The mix of CGI, stock imagery and photography really gave potential tenants a way to imagine themselves as part of scheme. The initial seagull design was inspired by the notion that Southend will now have a new town square and The Victoria is indeed ‘the place to meet'.

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