Spring was commissioned to design over 1200
sqm of wrap mounted hoardings for a regional UK shopping
centre. The Victoria is a £24m redevelopment in the
heart of Southend-on-Sea, SE England.
The graphics themes are based on the British seaside vernacular. Fresh bright colours and reinforcement of The Victoria branding
enhance the scheme for potential retailers. The hoardings
also add interest for the public while the scheme is in flux.
“We're absolutely delighted with Spring's work. The stunning graphic displays
lift the whole centre and create real warmth.”
National Grid Pensions
» Victoria promotion